Think you don’t have the time or the skill? Think again.
The overall benefits you gain from blogging will more than make up for the initial time spent. And, as with most other things, the more you do it, the better (and faster) you will become.
The Benefits of Blogging
Blogging will enable you to:
1) Position yourself as a leader
By posting quality content, be it insights, analysis, commentary, or tips, you can establish yourself as a leader and authority in your field. You don’t have to reinvent the wheel, but you do have to provide value. You know your product or service better than anyone else, so educate your customers. But don’t bowl them over like a used car salesman. Speak to their needs, concerns, hopes and dreams, and you will gain a solid place in their lives. You will become their go-to source.
2) Dialogue with your customers
A blog allows you to interact with customers as well as prospective customers. People have an opportunity to comment on your posts, giving you a chance to respond. Before you know it, you will be engaged in dynamic conversations. This can place you at the center of your market’s conversation and further position you as a leader and expert.
3) Attract links
Blogs are link magnets, provided you’re dishing up quality content. Articles that are useful, informative, and interesting will attract links. And the more links you obtain, the better your search engine rankings. This in turn generates more traffic, broadening your influence and creating more sales leads.
4) Humanize your brand
Blogging adds a personal touch to your business. Customers and prospects get to know you as a person and not just a faceless logo. This insider’s view of your company can foster and expand brand trust and inspire others to do business with you.
5) Take advantage of SEO
Each blog article is an SEO opportunity. People are searching for anything and everything on the web these days. If you are writing fresh, quality content, targeting your audience, and using industry specific keywords, you should be drawing more traffic to your site. Then, it’s a matter of converting this new traffic into customers and fans. A process you’ve already begun by freely providing valuable information and resources on your blog.
So if you’ve been sitting on the blogging fence, these are five compelling reasons to jump in with both feet. Blogging may take some determination and perseverance, but it’s not rocket science.
The key is to be consistent. Post regularly, and don’t be afraid to start small. You can start out by posting two or three times a week, and then adjust your schedule as needed. And don’t expect perfection (it doesn’t exist), but publish the best you can. You’ll learn and grow as you go, and so will your customers—and they’ll thank you for it.
“Blogging makes you a better marketer because it teaches you humility in your writing.” –Seth Godin
What About You?
Do you keep a business blog? What advantages have you found?
If you don’t have one, what’s holding you back?